[PDF.92ba] Trademarks, Brands, and Competitiveness (Routledge International Studies in Business History)

Trademarks, Brands, and Competitiveness (Routledge International Studies in Business History)

[PDF.lv75] Trademarks, Brands, and Competitiveness (Routledge International Studies in Business History)

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 | #2439007 in eBooks |  2010-05-04 |  2010-05-04 | File type: PDF

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||About the Author||Paul Duguid is Adjunct Professor in the School of Information at the University of California, Berkeley and Research Professor in the School of Business and Management at Queen Mary, University of London. He is interested in is

This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors provide an historical account of the contribution of brands in consumer goods to economic growth; examine the development of trademark law, its influence on brand strategy, and reciprocally the influence of strategy on the law; and look at the building and repositioning of individual ...

You can specify the type of files you want, for your gadget.Trademarks, Brands, and Competitiveness (Routledge International Studies in Business History)   |  Teresa da Silva Lopes. I was recommended this book by a dear friend of mine.

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