[PDF.49gz] The Real Thing: Truth and Power at the Coca-Cola Company

The Real Thing: Truth and Power at the Coca-Cola Company

[PDF.tm38] The Real Thing: Truth and Power at the Coca-Cola Company

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 | #1414048 in eBooks |  2004-02-03 |  2004-02-03 | File type: PDF

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||0 of 0 people found the following review helpful.| A Fascinating Look Into the Coca Cola Empire|By Lawrence Maturo|Before reading this I had no idea there even was a Coca Cola empire. I suppose that if you lived in Atlanta, Coke's headquarters, you could not have avoided knowing this; for the rest of us, it's surprising. Now, let me describe what I mean by empire. The head of an empire has absolute power, and the reach of a|.com |Coca-Cola has become such a ubiquitous American symbol such that it's often hard to distinguish where mere substance ends (its formula is a secret as closely held as military stealth technology) and its seductively overwhelming marketing begins. But in th

A definitive history of Coca-Cola, the world’s best-known brand, by a New York Times reporter who has followed the company and who brings fresh insights to the world of Coke, telling a larger story about American business and culture

The Real Thing is a portrait of America’s most famous product and the men who transformed it from mere soft drink to symbol of freedom. The story, starting with Coke’s creation after the Civi...

You easily download any file type for your device.The Real Thing: Truth and Power at the Coca-Cola Company   |  Constance L. Hays.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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