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| #1373256 in eBooks | 2013-10-09 | 2013-10-09 | File type: PDF||3 of 3 people found the following review helpful.| Excellent history of Coca Cola|By Bruce East|This is a super history of Coca Cola. It goes into depth regarding the changeover from the original formula to New Coke...and then back to Classic Coke. Lots of good insight into the thinking, or lack therof, of the executives in the Atlanta Coca Cola offices. Many Coca Cola books only deal from the perspective of the Coke officia|From Publishers Weekly|Atlanta business journalist Oliver here tackles a terrific story and tells it splendidly. In the 1970s, Coca-Cola,the secret-formula soft drink dating back to the 1890swas a worldwide bestseller leading the field two to one, its flavor and
Thomas Oliver goes inside the Coca-Cola Company to examine one of the most fascinating episodes in the history of American business in this cautionary tale of corporate decision making.
You easily download any file type for your device.The Real Coke, the Real Story | Thomas Oliver. A good, fresh read, highly recommended.
