[PDF.74kt] The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything
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The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything
Fred Crawford, Ryan Mathews
[PDF.gy78] The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything
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| #297062 in eBooks | 2007-12-18 | 2007-12-18 | File type: PDF||6 of 7 people found the following review helpful.| Enjoyable, Insiteful, and Highly Relevant|By charniw|A very good book, not only easy to read but enjoyable and motivating as well. I believe these guys are right on the money with their research and analysis. I agree with the interrpretations of the research data and found myself saying "Yes, that's just how I feel." in response to many of the stories of customer interactions|From Library Journal|Crawford and Mathews, marketing consultants with Cap Gemini Ernst & Young (CGEY) and FirstMatter, respectively, break down marketing into five attributes: access, experience, price, product, and service. They argue that successful busines
The Undiscovered Consumer . . .and the Mistake of Universal Excellence
What do customers really want? And how can companies best serve them? Fred Crawford and Ryan Mathews set off on what they describe as an "expedition into the commercial wilderness" to find the answers. What they discovered was a new consumer -- one whom very few companies understand, much less manufacture products for or sell products or services to. These consumers are desperately searchin...
You can specify the type of files you want, for your gadget.The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything | Fred Crawford, Ryan Mathews. I really enjoyed this book and have already told so many people about it!
