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The Man Who Sold America: The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century

Jeffrey L. Cruikshank, Arthur W Schultz




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 | #960638 in eBooks |  2010-06-21 |  2010-08-12 | File type: PDF

||0 of 0 people found the following review helpful.| Worth Your Time and Money|By Customer|An engaging read. It covers many aspects of Lasker's life (as a book that strives to be a comprehensive biography should) from his time in advertising, involvement with politics and social causes, to his philanthropic and personal life. I initially started reading it only to learn about his work in the advertising industry and found myse|From Publishers Weekly|When Albert Lasker dove head first into the ad game in 1898, it was a field of circus buskers and snake oil salesmen. A consummate perfectionist, Lasker changed the game and established dozens of new concepts, including copywriting, keyed

We live in an age of persuasion. Leaders and institutions of every kind--public and private, large and small--must compete in the marketplace of images and messages. This has been true since the advent of mass media, from broad circulation magazines and radio through the age of television and the internet.

Yet there have been very few true geniuses at the art of mass persuasion in the last century. In public relations, Edward Bernays comes to mind. In ...

You can specify the type of files you want, for your device.The Man Who Sold America: The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century   |  Jeffrey L. Cruikshank, Arthur W Schultz. I really enjoyed this book and have already told so many people about it!

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