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The Hard Road to the Softer Side: Lessons from the Transformation of Sears

Arthur Martinez, Charles Madigan




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 | #1732489 in eBooks |  2001-10-30 |  2001-10-30 | File type: PDF

||0 of 0 people found the following review helpful.| AS THE WORLD TURNED SEARS KEPT SPINNING IN ALL THE WRONG PLACES|By richard e whitelock|A fine effort by a very talented manager. This book is not detailed as The Big Store was. The personalities that grew Sears from its infancy and later were shown the door in the late 1970's and early 1980's don't play much of a part in this book. I would have enjoyed working for Martinez. As|.com |When Arthur C. Martinez moved from vice chairman of Saks Fifth Avenue to the top spot at Sears in 1992, his immediate duty was clear: use his outsider's perspective to remake a stodgy and floundering 19th-century retailer into one prepared for the chal

For the better part of a century, Sears, Roebuck and Company touched the lives of almost everyone in America. A stunning tale of marketing and savvy, the company started selling watches and quickly became an essential source of goods for the American home. Sears brought the Christmas dreams of distant children to life; introduced the American homemaker to a collection of appliances that stripped much of the drudgery from daily living; and put solid, dependable tools in t...

You easily download any file type for your gadget.The Hard Road to the Softer Side: Lessons from the Transformation of Sears   |  Arthur Martinez, Charles Madigan. I really enjoyed this book and have already told so many people about it!

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