[PDF.67pr] The Customer-Centered Enterprise: How IBM and Other World-Class Companies Achieve Extraordinary Results by Putting Customers First

The Customer-Centered Enterprise: How IBM and Other World-Class Companies Achieve Extraordinary Results by Putting Customers First

[PDF.qe93] The Customer-Centered Enterprise: How IBM and Other World-Class Companies Achieve Extraordinary Results by Putting Customers First

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 | #1999638 in eBooks |  1999-12-31 |  1999-12-31 | File type: PDF

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||0 of 0 people found the following review helpful.| Five Stars|By Kalcium|Brilliant. Must read for any CRM professional.|0 of 0 people found the following review helpful.| A step by step process for Customer Value Management|By Customer|Customers can get just about any product they want from a choice of producers at about the same price. The days in which you could compete for|About the Author|Harvey Thompson (North Tarrytown, NY) is the Principal of Worldwide Customer Value Management for IBM. He has spear-headed the development and deployment of management techniques applied in IBM and leading corporations across the globe.

IBM's battle plan for attracting new customers--and keeping them for life. IBM--history's most remarkable organization--stays on top by constantly honing and refining its marketing strategies. One vital strategy, however, remains constant: The customer must always come first. The Customer-Centered Enterprise is the only in-depth exploration of IBM's battle-tested Customer Value Management (CVM)--the revolutionary program that makes the customer's viewpoint paramount in e...

You easily download any file type for your device.The Customer-Centered Enterprise: How IBM and Other World-Class Companies Achieve Extraordinary Results by Putting Customers First   |  Harvey Thompson.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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