The must-read summary of Charles Decker's book: "P&G 99: 99 Principles and Practices of Procter & Gamble's Success".
This complete summary of the ideas from Charles Decker's book "P&G 99" shows that P&G's success doesn't happen by accident. Every year, the company spends more than $3 billion advertising and promoting its brands – more than any other company on earth. In his book, the author reveals the fundamental beliefs that lie at the heart of ...
You can specify the type of files you want, for your device.Summary: P&G 99: Review and Analysis of Decker's Book | BusinessNews Publishing. A good, fresh read, highly recommended.