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Strategies of Multinationals in Central and Eastern Europe: Innovation Systems and Embeddedness

Yordanka Chobanova




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 | #4430708 in eBooks |  2009-08-21 |  2009-08-21 | File type: PDF

||About the Author|DR. YORDANKA CHOBANOVA has gained her PH.D. at European University Institute in Florence, Italy. She worked for ARC Fund in Sofia, Bulgaria where she was involved in the team preparing InnovationBg reports and numerous other policy studies relat

The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe – namely Nestlé, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.



You easily download any file type for your device.Strategies of Multinationals in Central and Eastern Europe: Innovation Systems and Embeddedness   |  Yordanka Chobanova.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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