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Lexus: The Relentless Pursuit
Chester Dawson
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| #698186 in eBooks | 2011-06-03 | 2011-06-03 | File type: PDF||0 of 0 people found the following review helpful.| Five Stars|By Phil Martin|Excellent read, should be supplied with every Lexus LS400!|2 of 2 people found the following review helpful.| Good, not great.|By GP The Engineer|While an amazing task to create a new car make from the ground up, it was a stark contrast to see how close it came to not happening at all. A chief Engineer|From the Inside Flap|Imagine a car that ran that ran quicker, quieter and offered higher quality than the best selling top-of-the-line German luxury model?and all for a sticker price of $30,000 less. That car, the Lexus LS 400, sent shockwaves throughout the wor
A behind-the-scenes look at Lexus’s surprising twenty-year success story—in a revised new edition
In the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little reason to fear competition from Japan. But in 1989, Toyota entered the market with the Lexus LS 400, a car that could compete with the Germans in every category but price—it was US$30,000 cheaper. Within two years, Lexus had overtaken Mercedes-Benz in ...
You easily download any file type for your gadget.Lexus: The Relentless Pursuit | Chester Dawson. A good, fresh read, highly recommended.
