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Kundenabwanderungscontrolling: Methoden zur Modellierung der Wahrscheinlichkeit von Kundenabwanderungen (German Edition)

Alexandra Hofmann




[PDF.ov16] Kundenabwanderungscontrolling: Methoden zur Modellierung der Wahrscheinlichkeit von Kundenabwanderungen (German Edition)

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 | #3980384 in eBooks |  2007-08-27 |  2007-08-27 | File type: PDF

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Diplomarbeit aus dem Jahr 2007 im Fachbereich BWL - Controlling, Note: 2,3, Universität Kassel, 117 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: In den letzten Jahren ist mit dem Customer Relationship Management (CRM) ein Konzept entwickelt worden, dass sich mit dem Management von Kundenbeziehungen befasst. Dieses Konzept ist Teil des Relationship Marketing (Beziehungsmarketing), welches alle horizontalen Beziehungen eines Unternehmens betrachtet. Da...

You easily download any file type for your gadget.Kundenabwanderungscontrolling: Methoden zur Modellierung der Wahrscheinlichkeit von Kundenabwanderungen (German Edition)   |  Alexandra Hofmann. A good, fresh read, highly recommended.

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