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| #3811851 in eBooks | 2003-04-10 | 2003-04-01 | File type: PDF|||`Twenty academic papers that bring together a wide variety of perspectives and empiracal evidence on how intangible assets contribute to today's economy.' Long Range Planning|About the Author|John R. M. Hand is Professor a
Wealth and growth in today's economies are driven primarily by intangible assets. Physical and financial assets are rapidly becoming commodities, yielding at best a competitive return on investment. Abnormal profits, dominant market position and even temporary monopolies are most effectively achieved by the sound deployment of intangible assets. The aim of this book is to bring together the best research and thinking in this exciting and rapidly emerging area.
You easily download any file type for your gadget.Intangible Assets (Oxford Management Readers) | From Oxford University Press.Not only was the story interesting, engaging and relatable, it also teaches lessons.
