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Die Folgen der Konvergenz für das Medienmanagement: Controlling in Medienunternehmen (German Edition)

Andreas Bösherz




[PDF.by16] Die Folgen der Konvergenz für das Medienmanagement: Controlling in Medienunternehmen (German Edition)

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 | #4309885 in eBooks |  2010-09-29 |  2010-09-29 | File type: PDF

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Studienarbeit aus dem Jahr 2010 im Fachbereich BWL - Controlling, Note: 1,7, Universität Hohenheim, Sprache: Deutsch, Abstract: Getrieben vom technologischen Fortschritt befindet sich die Medienbranche seit einigen Jahren in einem Spannungsfeld zwischen alten und neuen Medien. So ist es heutzutage möglich über mobile Endgeräte wie Handys traditionelle Medien wie Radiosender und TV zu empfangen. Diese Umstände führen zum einen zu einer nachha...

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