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Comeback: The Fall & Rise of the American Automobile Industry

Paul Ingrassia, Joseph B. White




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 | #907696 in eBooks |  2013-05-14 |  2013-05-14 | File type: PDF

||0 of 0 people found the following review helpful.| Chronicle of American auto industry (aka still falling industry)|By JP02139|Finally finished this book which has been on my bookshelf about 3 years with slow progress. It is primarily about the US auto industry from 60s to early 90s and covers big 3 companies and many people who made careers with the once thriving industry.

This is my second book on the auto industry|From Publishers Weekly|After posting record operating losses of $7.5 billion in 1991, Detroit's "Big Three" automakers seemed headed for disaster. But the last three years have brought a dramatic turnaround. How Ford, Chrysler and General Motors transformed them

In Comeback, Pulitzer Prize-winners Paul Ingrassia and Joseph B. White take us to the boardrooms, the executive offices, and the shop floors of the auto business to reconstruct, in riveting detail, how America's premier industry stumbled, fell, and picked itself up again. The story begins in 1982, when Honda started building cars in Marysville, Ohio, and the entire U.S. car industry seemed to be on the brink of extinction. It ends just over a decade later, with a ...

You easily download any file type for your gadget.Comeback: The Fall & Rise of the American Automobile Industry   |  Paul Ingrassia, Joseph B. White. A good, fresh read, highly recommended.

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