[PDF.03oz] Chutzpah & Chutzpah: Saatchi & Saatchi: The Insiders' Stories
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Chutzpah & Chutzpah: Saatchi & Saatchi: The Insiders' Stories
Simon Goode, Richard Myers, Nick Darke
[PDF.dg96] Chutzpah & Chutzpah: Saatchi & Saatchi: The Insiders' Stories
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| #733649 in eBooks | 2017-02-02 | 2017-02-02 | File type: PDF||1 of 1 people found the following review helpful.| Breathtaking, in so many ways|By Mikey|Having been at Saatchi & Saatchi for the best part of 20 years, this is a heady roller-coaster ride through the headiest period in Advertising.
I thought it would be a nostalgia trip, meandering from anecdote to anecdote, but it's more like dodgems meet stock-cars, head on.
This is clearly only the tip of the iceberg|About the Author|
Richard Myers, Simon Goode, and Nick Darke are retired directors of Saatchi & Saatchi. Between them, they clocked up around 100 years with the company.
This is the story of the rise and rise of advertising giant Saatchi & Saatchi as it has never been told before. With over 200 astonishing first-hand accounts from the people who were really there, this is a fascinating insight into a remarkable success story and an unorthodox business.
Responsible for generating some of the most memorable and groundbreaking advertising of the last fifty years, Saatchi & Saatchi became infamous in their own right. Made up of mave...
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