[PDF.27fw] Burning the Ships: Transforming Your Company's Culture Through Intellectual Property Strategy

Burning the Ships: Transforming Your Company's Culture Through Intellectual Property Strategy

[PDF.lo25] Burning the Ships: Transforming Your Company's Culture Through Intellectual Property Strategy

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 | #1168365 in eBooks |  2009-05-13 |  2009-05-13 | File type: PDF

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||0 of 0 people found the following review helpful.| An Eye Openner|By Kip Howard|For the non business person (me included) this book brought forth the complexities business must deal,with when it comes to,intellectual property. It is also,the story of how out of the box thinking and good old common sense reap long and short term rewards.|0 of 0 people found the following review helpful.| This book is| |"Phelps (corporate vice president for intellectual property policy & strategy, Microsoft) and journalist Kline (Rembrandts in the Attic) have written a brisk and engaging book about Microsoft's radical overhauling of its intellectual property (IP) strategy. Ph

Now in paperback, the inside story of "the greatest transformation of Microsoft since it became a multinational company"

Marshall Phelps's remarkable eyewitness story offers lessons for any executive struggling with today's innovation and intellectual property challenges. Burning the Ships offers Phelps's dramatic behind-the-scenes account of how he overcame internal resistance and got Microsoft to open up channels of collaboration with other firms.

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You can specify the type of files you want, for your gadget.Burning the Ships: Transforming Your Company's Culture Through Intellectual Property Strategy   |  Marshall Phelps, David Kline. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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