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Blunders in International Business
David A. Ricks
[PDF.tp41] Blunders in International Business
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| #999295 in eBooks | 2008-06-09 | 2008-06-09 | File type: PDF||0 of 0 people found the following review helpful.| Quick read|By The Helpful Dad|This was required reading for an MBA class. It's an easy to read book filled with collections of stories about all the many mistakes companies have made doing business in other countries. It's a quick read.
I would have rated higher if there would have been more 'cohesion' to the book or perhaps some expansion to some of the stories but||"You'll get more laughs - and knowledge - out of this book than most others on global business." ?|From the Back Cover|This new edition of Blunders in International Business is significantly updated and revised, ful
This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down.
Features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW,...
You easily download any file type for your device.Blunders in International Business | David A. Ricks. I was recommended this book by a dear friend of mine.
