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Biography of an Idea: The Founding Principles of Public Relations

Edward L. Bernays




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 | #425014 in eBooks |  2015-04-07 |  2015-04-07 | File type: PDF

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The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion

A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation’s most influential social architects. In Biography of an Idea, Bernays traces the formative moments of his career, from his...

You easily download any file type for your gadget.Biography of an Idea: The Founding Principles of Public Relations   |  Edward L. Bernays. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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