[PDF.65pi] Assembled in Japan: Electrical Goods and the Making of the Japanese Consumer (Study of the East Asian Institute, Columbia University)
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Assembled in Japan: Electrical Goods and the Making of the Japanese Consumer (Study of the East Asian Institute, Columbia University)
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[PDF.wi25] Assembled in Japan: Electrical Goods and the Making of the Japanese Consumer (Study of the East Asian Institute, Columbia University)
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| #2024488 in eBooks | 2000-01-05 | 2000-01-05 | File type: PDF|||"A wonderfully readable book."--"Times Literary Supplement|From the Inside Flap|
"Wonderful material. The author is good on the importation not only of American technology but also of manufacturing ideas and marketing
Assembled in Japan investigates one of the great success stories of the twentieth century: the rise of the Japanese electronics industry. Contrary to mainstream interpretation, Simon Partner discovers that behind the meteoric rise of Sony, Matsushita, Toshiba, and other electrical goods companies was neither the iron hand of Japan's Ministry of International Trade and Industry nor a government-sponsored export-led growth policy, but rather an explosion of domestic...
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